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In response to the impact of high drug costs on the health of Americans and the overall affordability of healthcare, Blue Shield of California recently announced a partnership with non-profit Civica Rx to lower the costs of generic medications.
“Drugs are too expensive for the wrong reasons. They’re not too expensive because of innovation. They’re too expensive because sometimes there isn’t enough competition. We plan to introduce competitive alternatives to the marketplace to ensure we have affordable drugs available to our members. This is not happening naturally now. Anytime, anywhere a drug is off patent, it’s an opportunity for us to create an alternative and ensure that consumers are not only getting high-quality drugs, but they’re affordable,” commented Paul Markovich, President and CEO, Blue Shield of California.
To learn more, watch this video and read this Washington Post op-ed article.
Visit Blue Shield’s Broker Connection to learn more.
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