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With today’s tight labor market and record-low unemployment numbers, job candidates have a lot of attractive work opportunities to choose from. This means employers of all sizes are often battling to attract the best talent, making it extremely challenging for small and medium-sized businesses (SMBs) to compete.
In a workers’ market, salaries rise and larger companies get creative in offering employee benefits most smaller companies can’t compete with, such as working remotely, office lunches and on-site chefs, reimbursed mobile devices and more. However, SMBs can also get creative by strategically adjusting their benefits to remain competitive.
To differentiate themselves and attract top talent, SMBs need to understand what candidates are looking for and rethink their benefits offerings. Instead of prioritizing lavish “fun” perks, they need to evaluate the needs of their staff to make sure they’re providing the benefits employees find most valuable.
According to data from the Society for Human Resource Management’s (SHRM’s) 2019 Employee Benefits survey, companies are conducting extensive research on their specific employee demographic to find a unique benefits package that resonates with the majority of their employees’ needs and life stages.
For most employees, healthcare and financial benefits such as medical and dental insurance, 401k contributions, vision care, life insurance, etc., are must-haves. However, only 49% of the US population receives employer-paid dental insurance, according to the Kaiser Family Foundation. That leaves roughly 155 million+ people to pay full price for their dental care.
Finding gaps in priority benefits, such as dental insurance, and diversifying benefits offerings present an opportunity for SMB employers to stand out and have the greatest appeal to candidates and employees with a variety of needs. And, with new technology providing alternative benefits offerings to employers of all sizes, SMBs now have tools available to them to start providing these benefits to fulfill the needs of their current employees and attract new talent in the process.
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