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Effective October 1, 2022, the federal Centers for Medicare and Medicaid Services (CMS), is introducing a new broker mandate. If you or anyone on your staff communicate with Medicare-eligible individuals, read on.
The new rule requires brokers to add a disclaimer to communications related to CMS-regulated Medicare products, including in phone calls.
The required new disclaimer states: “We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.”
In addition, the new rules require that broker phone calls related to CMS-regulated Medicare products be recorded.
This helpful recent Newsweek article provides more detail. The text of the full CMS Final Rule can be found here.
California Agents & Health Insurance Professionals (CAHIP) is urging CMS to remove licensed and certified independent agents and brokers from the new requirement.
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