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Even though the pandemic has closed hundreds of thousands of businesses and reshaped the economy, on a positive note, Americans are starting new businesses at the fastest rate in more than a decade, the Wall Street Journal reports.
New business filings among business owners who employ other workers reached 1.1 million through mid-September, a 12% increase over the same period last year and the most since 2007, according to government data. And Axios reports the virus has led to a more sustained shift in behavior and has opened up new markets for upstarts.
Why this is the perfect time to prospect for new small business clients:
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