LinkedIn Social Selling Tips: Finding Your Ideal Clients

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Blue Shield - New Virtual Blue Plans

The Virtual Blue plans give members (small and large groups) the choice of virtual or in-person care. Virtual care includes $0 unlimited visits to primary care, behavioral health and specialty care through a new partnership with AccoladeCare. In-person care is available through the Tandem PPO network in California and via BlueCard when outside of the state.

The two Virtual Blue small group plans available in PRISM are the Virtual Blue Gold Tandem PPO 1500/45 and Virtual Blue Bronze Tandem PPO 7500/75. These can be identified by ‘Virtual Blue’ in the plan name.

When using the PRISM filter options for Narrow or Broad networks, select ‘All’ networks instead of ‘Broad’ only networks to generate plans for Blue Shield’s Virtual Blue, Trio HMO, and Tandem PPO plans.

If you need assistance, please contact our Quotes team at quotes@claremontcompanies.com or 800.696.4543.

LinkedIn Social Selling Tips: Finding Your Ideal Clients

Mar 13, 2023, 3 Minute Read

As the only social platform focused on business and professional networking, LinkedIn (660,000 active users) is one of the top places to reach decision makers, influencers, and practitioners. In fact, B2B blogs and websites receive most of their social media traffic from LinkedIn, according to a 2022 LinkedIn study. 43% attribute their sales to LinkedIn, Facebook followed at 24%, and Twitter at 20%.

If your prospects are active on LinkedIn, chances are they’re talking about the issues you can solve. So, if you can find them, reaching out becomes easier because you know they are more likely to be open to your solutions.

To start building an organic audience that will later convert to clients, follow the tips below.

Find Prospects by Renting Your Competitor’s LinkedIn Audience

In the Search field, search for your target persona. Example: “CEO.” Make sure the left green tab says “People.”

Alternate between boolean searches (hard searches) and inclusive (broad) queries without quote marks.
Click “All filters.”
Then in the “Followers of” field, insert your competitor’s name.
Click “Show Results.”

Now you have a list of potential prospects who follow your competitor(s). Make sure to exclude any employees or founders from the followers list.

Find Prospects by Going Through Your Competitor’s Networks

LinkedIn member’s networks are searchable (if they haven’t opted to hide them).

From your competitor’s profile page, select the blue type that shows their connections.
Browse your competitor’s connection list.
Use the LinkedIn search filters to save time.
To prevent your competitors from doing the same, change your connection visibility settings.

Before requesting connections and reaching out to any prospects, use our profile optimization framework to Turn Your Profile Into a Business Growth Machine.

For more playbooks on how to find prospects and acquire clients through LinkedIn, check out our upcoming articles on LinkedIn Social Selling Tips.

Questions?
Contact The Answer Team at 800.696.4543 or info@claremontcompanies.com.

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