LinkedIn Social Selling Tips: Finding Your Ideal Clients

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LinkedIn Social Selling Tips: Finding Your Ideal Clients

Apr 4, 2023, 3 Minute Read

As the leading social platform focused on business and professional networking, LinkedIn (830 million users) is one of the top places to reach decision makers, influencers, and practitioners. In fact, B2B blogs and websites receive most of their social media traffic from LinkedIn, according to a 2022 LinkedIn study. 43% attribute their sales to LinkedIn, Facebook followed at 24%, and Twitter at 20%.

If your prospects are active on LinkedIn, chances are they’re talking about the issues you can solve. So, if you can find them, reaching out becomes easier because you know they are more likely to be open to your solutions.

To start building an organic audience that will later convert to clients, follow the tips below.

Find Prospects by Borrowing Your Competitor’s LinkedIn Audience

In the Search field, search for your target persona. Example: “CEO.” Make sure the left green tab says “People.”

Alternate between boolean searches (hard searches) and inclusive (broad) queries without quote marks. Example: “CEO.”
Click “All filters.”
Then in the “Followers of” field, insert your competitor’s name.
Click “Show Results.”

Now you have a list of potential prospects who follow your competitor(s). Make sure to remove any employees or founders from the followers list. LinkedIn doesn’t have an export feature, but you can use a third party app like PhantomBuster.com.

Find Prospects by Going Through Your Competitor’s Networks

LinkedIn member’s networks are searchable (if they haven’t opted to hide them).

From your competitor’s profile page, select the blue type that shows their connections.
Browse your competitor’s connection list.
Use the LinkedIn search filters to save time.
To prevent your competitors from doing the same, change your connection visibility settings by clicking the Me icon at the top of your LinkedIn home page. Select Settings & Privacy from the dropdown. Click Visibility on the left sidebar and select Visibility of your profile & network. Next to Connections, click the arrow to change the setting to Off.

Before requesting connections and reaching out to any prospects, use our profile optimization framework to Turn Your Profile Into a Business Growth Machine.

For more playbooks on how to find prospects and acquire clients through LinkedIn, check out our upcoming articles on LinkedIn Social Selling Tips.

Questions?
Contact The Answer Team at 800.696.4543 or info@claremontcompanies.com.

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